Josefa Yáñez R.

Vivo Compotas

A sustainable packaging redesign for fruit purees, with playful graphics aimed at children.

Year
2024
Role
End-to-end design
The brief

A redesign of the Vivo pouches around packaging that comes apart cleanly. The layers separate, which is what makes the pack recyclable in practice, and the format sheds the pieces it never needed.

The new graphics connect with children, turning the pack into something considered and useful rather than decorative.

The pack and its characters
The three Vivo pouches seen from the front: apple in red, pear in green and peach in orange, each with its fruit character.
Apple, pear and peach.
The three fruit characters drawn on their own: the apple, the pear and the peach, full length.
One character per flavor, drawn with the same hand as the logotype.
Both sides of the pack
The backs of the three pouches, with nutrition information and warning labels.
The three Vivo pouches standing on a light surface, lit from the front.
Product
The three Vivo pouches grouped on a light surface, in a square crop.
Academic project