Yunta

Collectible mocktails for a young crowd, with a game built into the packaging.

Year
2023
Role
End-to-end design
The brief

Yunta was made to catch a young audience with something fresh and deliberate. The product is a line of mocktails: an appealing, healthier alternative meant to bring down drinking at the age when people first start going out, in a package worth keeping.

A game sits inside the packaging, tying each flavor to a challenge or a dare and turning a round of drinks into something people actually play.

Close detail of three cans lying under warm light, the Yunta logotype running on the diagonal.
Final pieces
The six cans in the Yunta line in two rows, each shown front and back, with its own illustration and palette.
The six cans in the line, each shown front and back.
Product
Six Yunta cans stacked and photographed against black, character illustrations facing out.
A hand places a can into the three-pack, a pink die-cut box that lets the illustrations show through.
A hand lifts a Yunta can out of a cooler of ice and unlabelled cans.